IPhone/iPod touch users should refer to the SmarterComics iPhone App on iTunes. Eric Schmidt, CEO of Google, says Anderson's ideas "influence Google's strategic thinking in a profound way." This entails an entirely different approach to mission and to marketing than the philosophy traditionally taught in business schools. In the Internet era, the focus is on serving niche consumers, who collectively spend more on low-demand items than the public does on "hot" products. In the era of pre-Internet, businesses focused on providing lots of inventory items that were in high demand, but this left consumers searching for niche products that no one wanted to bother to provide. A must-read for every entrepreneur and manager!
It explains why the focus of Internet commerce is not on hits but on misses-the long tail of the demand curve – and illuminates the reasons behind the success of niche operations like, iTunes, and Netflix. Wired Magazine September 2009 3 copies, 1 review. The Long Tail from SmarterComics 8 copies. Blake partnered with another business, SmarterComics, to produce a.
Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that's already here. Chris Anderson, author of The Long Tail: Why the Future of Business Is Selling Less of More, on LibraryThing. Long Tails, Short Tales Chris Andersons best-selling The.
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